Would you take a factory tour if a watch brand offered one?

Depends on the brand. If it's a small independent that actually does hand-finishing, hell yes. If it's a big brand that just stamps out parts, probably not worth the airfare

I did a tour at a German brand last year. Seeing the anglage being done by hand was incredible. But honestly, the skeleton watches they showed were less impressive than the tour itself. Still, I'd do it again.

Marketing gimmck. They'll show you the clean assembly room and the friendly watchmakers, but you won't see the real dirty work. Plus, half the time the "factory" is just a showroom.

I'd go if it was free and nearby. Otherwise, I'd rather spend the money on a watch. Tours don't make the watch tell time better.

If you're a skeleton watch enthusiast, seeing the movement from the inside is like a chef visiting a farm. You appreciate the craftsmanship more. I'd jump at the chance, especially for a brand known for skeletonization.

I've done a few factory tours (not watch related) and they're usually boring. But a watch tour might be different. I'd go if I was already in the area. Not worth a special trip though.

The real question is: would they let you touch anything? Probably not. So you're just watching. I can watch YouTube videos for free.

I went on a tour at a Swiss brand and it was fascinating. The skeleton watch they had on display was partially assembled, and the guide explained how they chamfer the edges. It gave me a new appreciation for the price. So yeah, I'd recommend it if you're seriously considering buying one.